7 Ways Small Businesses Can Integrate SEO, Social Media & Content Marketing

7 Ways Small Businesses Can Integrate SEO, Social Media & Content Marketing

In today’s age of ubiquitous connectivity, many small businesses have implemented a variety of online marketing efforts to attract new customers and increase overall sales. Unfortunately, results can vary significantly because tools are only as good as the expertise of the person using them.

The lure of the “next big thing” can create online marketing inefficiencies when small business owners try to be a marketing “jack of all trades and master to none”.

Content Marketing Tactics: Business Blogging Pros, Cons, Best Practices & Brands Doing It Right

Content Marketing Tactics: Business Blogging Pros, Cons, Best Practices & Brands Doing It Right

According to a recent NM Incite report, there are over 181 million blogs around the world. The way many companies treat blogs in their content marketing mix is to incorporate blogs into their website as a section or subdomain, or host them on their own domain name as we do.

Conversion Rate Optimization Software: Choose the Right Tools for Your Business

Conversion Rate Optimization Software: Choose the Right Tools for Your Business

Conversion rate optimization is the marketing art of maximizing your investment in existing site traffic, through improvements and problem-solving rather than additional ad spend. At some point in any business site’s lifetime, CRO is a must; for smart marketers, it’s an ongoing process that pays dividends over and over again.

Once you’ve invested in attracting traffic to your site, whether to complete a purchase or take some other action, CRO helps ensure your visitors are engaged and converting at the greatest rate possible.